page 3 -- J & P Coats, Winch Brothers, Steele & Emery, Daniel F. Beatty, W.F. Brainard, Kerr & Co.

updated 17 December 2018

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Gimp was used to enhance the faded color of this enlargement.
Colors on the original scanned page above have not been changed from the original scan.
The original color of the cards when new was probably somewhere in between.

"That's the Kind! Bring me some more!"

Google Books source Fibre & Fabric gives on an idea of how big the J & P Coats operation was at its height:

Title	Fibre & Fabric: A Record of American Textile Industries in the Cotton and Woolen Trade, Volume 43 no. 1106 p.14, 12 May 1906
Published	1906
Original from	the New York Public Library
Digitized	Jun 6, 2006

Add caption

Before:

--Rampant Scotland Newsletter 31 May 2003

After: Google Street View captured the Paisley headquarters of J & P Coats in June of 2015:

For an additional Coats card, see page 78 of the Earl J. Arnold Advertising Card Collection.
Another Coats card and some company history, is  on page 174 of the Arnold Collection.

See page 42 of the Earl J. Arnold Advertising Card Collection for additional information on the Winch Bros.

Reverse of a Czar card from Digital Commonwealth

A Google Image search reveals many variations of Czar advertising:

Looking at some of these images from the 19th century from a 21st century perspective reveals gender and racial stereotypes that are very offensive. For more information on this perverse aspect of advertising, I recommend:

Title	Raising Racists: The Socialization of White Children in the Jim Crow South New Directions in Southern History
Author	Kristina DuRocher (Kristina DuRocher, assistant professor of history at Morehead State University, lives in Morehead, Kentucky.)
Edition	illustrated
Publisher	University Press of Kentucky, 2011
ISBN	0813130166, 9780813130163
Length	248 pages, p.69

(Raising Racists, p. 69)

According to Randall Beach of the New Haven Register, "Steele and Emery, a wholesale spice and coffee house located on Crown Street, marketed its powder as “The Purest, Healthiest, Strongest and Best Baking Powder in the World.” They named their Czar Baking Powder in honor of Alexander Alexandrovich Romanov, at the time ruler of Russia."

Crown St., New Haven CT
Google Street View, Sept 2014

(The Public Ledger, 11 March 1881)

The Wikipedia entry for "Pump Organ" features an illustration of a Beatty pump organ uploaded from "Frank Leslie's Popular Monthly Magazine" Vol. XIII, No. 4, April, 1882, p. 516. New York: Frank Leslie (Publisher) by Centpacrr

According to Martha Beth Lewis,

"It was the vogue, around 1900, to use composers' names as piano names. Beethoven was one of them. The most prominent builder of the Beethoven was Daniel F. Beatty Piano & Organ Company (Washington, New Jersey, founded 1869). What made Beatty's Beethoven notable was that he was one of the first piano manufacturers to sell by mail, aggressively mail-bombing with his advertising fliers. Rural areas were especially-favored areas, as these folks weren't likely to get to a big-enough city to visit a piano showroom. (See Beckwith.) In 1892, Beatty's enterprise was taken over by Needham Piano Company."

From the American Agriculturalist via Google Books comes this ad for a Beatty piano:

Title	American Agriculturist, Volume 38; Volume 1879 p. 199
Publisher	Geo. A. Peters, 1879
Original from	the New York Public Library
Digitized	Apr 23, 2010

Everything Beatty appeared in this Poultry Monthly ad (via Google Books):

Title	The Poultry Monthly, Volumes 2-3 p. 201
Publisher	Ferris Publishing Company, 1880
Original from	Cornell University
Digitized	Nov 19, 2009

Finally, here's a third ad for Beatty products from a Google Books source:

Title	Barnard's American Journal of Education, Volume 26 Volumes 1-6 of International series Library of American civilization p. 815
Editor	Henry Barnard
Publisher	F.C. Brownell, 1876
Original from	the University of Michigan
Digitized	Oct 4, 2007

 

Kerr & Co. was a Scottish company that had a factory in Fall River MA and Newark NJ.

• Title: Kerr Thread Mill. All over 16. Having fun with camera man. Good conditions in this mill. Caps to protect hair from dust and to keep hair from getting tangled in machinery. These girls worked in an operating room - not the cloth room. Location: Fall River, Massachusetts / Lewis W. Hine.
• Creator(s): Hine, Lewis Wickes, 1874-1940, photographer
• Date Created/Published: between June 12 and June 20, 1916. (from Library of Congress description)

Kerr was still manufacturing thread in 1932 when this picture from the Keeley Library collection was taken:

Chapter XIV of the Phillips History of Fall River informs us that, "The Kerr Thread Company (three mills) , incorporated in 1888, was the promotion of Robert C. and John P. Kerr of Paisley, Scotland, who started with a capital of $229,400 . The first mill, of five stories, was built in 1890. Robert C. Kerr was the first treasurer. In 1897 the company became a unit of the American Thread Company . There are 105,732 spindles, capable of an output of 3,500,000 yards annually."

The Kerr factory buildings were substantial, but plain. The Michigan Technological University Industrail Image Archive presents the evidence:

The entire Kerr Thread complex was destroyed by fire 11 January 1987.

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