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Showing posts from May, 2015

page 32 -- Walpole Emery Mills, Lanman & Kemp

updated 5 February 2018 The next three cards were stock cards printed by "HJB" (that's just a guess) lithographers. As of this moment, I'm not sure of HJB's identity. In any case, the stock cards were produced with blanks for merchants to imprint their logo. The subject matter of the card had nothing to do with what the merchant was selling. Excelsior Metal Polish might have been expensive. Almost for sure it was not "earnestly precious," nor would it have made your love true, guaranteed the gender of your offspring or improved your posture. 



As cited in this Google Books reference, Excelsior Metal Polish won a bronze medal at an Exhibition of the Massachusetts Charitable Mechanics Association in 1881:
TitleExhibition ..., Volumes 14-15AuthorMassachusetts Charitable Mechanic Association, BostonPublished1881, p.124Original fromthe New York Public LibraryDigitizedJun 2, 2006


On Digital Commonwealth, the Boston Public Library's copy of another trade car…

page 33 -- Maison de Modes, Demorest Pattern Co. Inc.

updated 11 May 2018

Maison de Modes, Hartford, Connecticut, aka Mademoiselle Balch


Wikipedia traces the career of Ellen Louise ("Nell") Demorest and the company she and her husband founded.

The Demorest Pattern Co., Inc. is discussed further on page 102 of the Earl J. Arnold Advertising Card Collection.

Recently added to the Diver collection is this Demorest card:

"The Demorest Reliable Patterns of the Fashions, have the endorsement of all the best Exhibitions including the Centennial and Paris Expositions and the patronage of the Elite of Society everywhere. Patterns ten to thirty cents each, sent post-free on receipt of price.  What to Wear, 15 cts. Port-Folio of Fashions, 15 cents.  Demorest's Quarterly Journal, 5 cents. Yearly, 15 cents. Post-free. Demorest's Monthly, the Model Parlor Magazine of America, 25 cents. Yearly, $3.00, with a valuable premium."



Sample contents of Demorest's from1879 offer a fascinating glimpse of Victorian style:





page 34 -- T.F. Barbour & Co.

updated 3 October 2015

As of May 2015,  a Google search for "T.F. Barbour & Co." comes up with almost nothing of interest except other pages of the Earl J. Arnold Advertising Card Collection on which we find:

another card, scant information, page 71
two more cards, even less information, page 95
yet another card and, well shall we say you can help with this? page 132

There is, however, some information in this reference (Google Books):
TitleOur Yankee Heritage: The Making of BristolAuthorCarleton BealsPublisherBristol Public Library Association, 1954 Page 161





According to The Making of Bristol (p.161), the July 4, 1876 centennial parade passed by T.F. Barbour's store.

"The parade paused near the railway station. On one side were grocery stores and men's furnishing shops.The large Merrick and Merriman grocery and merchandise stores were in the Nott-Seymour buildings, which had burned down [in 1873]...but had been rebuilt in more handsome modern style. Adrian J.…

page 35 -- "Patent Medicine", "Toadstool Millionaires", Pure Food and Drug Act of 1906

updated 4 October 2015


The origin of these cards is a mystery. If you know anything abourt them, please comment below or email me. Thanks!

In order to understand the success of some of the trade card campaigns included in the Earl J. Arnold Advertising Card Collection, it is necessary to understand that circumstances in the late 19th century were extraordinarily difficult when it came to health problems. A couple of resources explain this well.

The explanation given by Peggy M. Baker, Director & Librarian, Pilgrim Society & Pilgrim Hall Museum on the Museum's page, "PATENT MEDICINE: Cures & Quacks" is particularly good:
"...Patent medicines are NOT medicines that have been patented. They are instead proprietary (i.e., "secret formula") and unproved remedies advertised and sold directly to the public.  "The growth of the patent medicine industry was rooted in the medical shortcomings of the early 19th century. There were few doctors and tho…
”go"