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page 72 -- Clark Thread Co., Royal Baking Powder Company

updated 20 March 2017
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O.N.T.?...Our New Thread! The site "Textile Industry History" does a great job detailing the history of the Clark Thread Co. (1866-1949).

Here's the back of the card:

"Japanned" means to cover something with a hard black varnish (I didn't know, so I thought I'd pass that on.) 

The role of the "NOTION JOBBER" is revealed by this Google Books reference from the Feb 2, 1922 issue of The American Wool & Cotton Reporter:

What's in a "Notion Department?" (Good Grief, you ask a lot of questions!:) This public domain snip from "Old News" provides the answer:

A Google Image Search for Clark Thread Box yields a variety of colorful results:

Thread boxes from the late 19th century are collector's items today.

Hmm...could this perhaps be some publicity for the Royal Baking Powder Company of 171 Duane St.?

Unable to find the building pictured above on Duane St. or anywhere near the "Great Suspension Bridge" using Google Maps and Google Street View, I went on to discover this great documentary (City Parks Productions) on the Bridge itself (via YouTube):

I thought the Brooklyn Bridge was plenty photogenic in Google Street View (June 2011)...

Note the absence of the numerous tall ships shown by the card in the Earl J. Arnold Advertising Card Collection.
Only two masts are visible in this Google Street view. Can you spot them?
However, Google Street View then switched (guess I inadvertently clicked on something, perhaps one of the lineup of small photos at the bottom of the page) to Panedia and the real beauty of this great structure was displayed...

Distant views don't display the color variations in the stone that this Panedia still conveys very clearly.
This shot is from a spectacular panorama by Aaron Spence which includes the most stunning
photography of this landmark I have seen.

Brooklyn Bridge, NYC on Google Views

Another example of the outstanding work by Aaron Spence from the panorama above.
Don't be satisfied with these "teasers." See the whole thing!
(But, of course, we're supposed to be thinking about Royal Baking Powder...)

So here's the scoop on Royal Baking Powder from an early ad in Google Books' version  of:

"The Royal Baking Company was created in 1863 by two druggists, Thomas Biddle and Joseph Hoagland, who developed the idea of mixing baking soda and cream of tartar in a premixed container so that homemakers did not need to do it themselves. Their product was called Royal Baking Powder and the business grew rapidly after its introduction. In 1873 the company was incorporated, and in 1899 the headquarters was moved to New York. The company introduced Royal gelatin desserts in 1925.
"In 1929 the Fleischmann Company, the Royal Baking Powder Company, and Chase and Sanborn merged to become Standard Brands Incorporated. Later, in August of that year, the Canadian branches of the parent companies, including E.W. Gillett, officially became known as Standard Brands Limited."
In addition to trade cards, in the early 20th centuryThe Royal Baking Company also published promotional literature in the form of children's books with recipes and cookbooks. A number of the cookbooks are available on In addition, the University of North Carolina has the full text of several cookbooks online as part of their Home Economics and Household Collection:

story by Ruth Plumly Thompson,
illustrated by Gertrude Kay
Do you have 9 minutes? Well, then you have time to enjoy Royal Baking Powder Company's "Billy in Bunbury" as read by Patti Cunningham on Librivox. Part 1 of the reading is the children's story. If you have more time, recipes are read in part 2.

Not that much time? Here's a chance to enjoy a slideshow of The Comical Cruises of Captain Cooky

Use "pause" to stop the show long enough to
read the pages or enjoy the images.
View PDF if you prefer.
Here's another selection from the Royal Baking Powder hit parade from 1923:

(PDF) illustrated by Charles J. Coly

If you know anything about James A. Matthews or Bernard H. Fallon, please comment below or email me. Thanks!

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