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page 4 -- J.T. Lovett, Monmouth Nursery, Manchester Strawberry

updated 13 September 2015
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The Biodiversity Heritage Library has a copy of the publication below as provided by the National Agricultural Library. Reproduced is a page from the Internet Archive's PDF of the document:

I found parts of this publication of special interest:

Lastly, a few endorsements. This sort of promotion was typical in the 19th century print media. The tradition continues in 21st century America as "doctors" appear in commercials for the latest cures.

Evidently the discoverer of this variety of strawberry was a "Mr. Battey." Click the link to read the full booklet.

In the 21st century, newspapers and other print media are being abandoned in favor of online communication (such as this blog). Their importance, however, was primary and growing in the late 19th century, as pointed out on page 113 of the following Google Books source:

As referenced in the above source, 19th century Americans were amazed and delighted with the improvements in communication of their time. From Lovett's Illustrated Catalogue of Trees and Plants for the Autumn of 1882 (via Internet Archive):

Interest groups and clubs were encouraged by merchants of the 19th century, as they are today:

The buying incentive of endorsements leveraged sales as well, somewhat in the way links, search engines, "likes," etc. do in 2015:

I was also interested in the recommended reading list provided by J.T. Lovett:

ALL of the above works are available online:

Fuller's Illustrated Strawberry Culturist (Internet Archive)
Fuller's Small Fruit Culturist (Internet Archive)
Fuller's Grape Culturist (Biodiversity Heritage Library)
Husmann's American Grape Growing and Wine Making (Internet Archive)
White's Cranberry Culture (Internet Archive)
Barry's Fruit Garden (Internet Archive)
Kern's Practical Landscape Gardening (Biodiversity Heritage Library)
Success with Small Fruits (Internet Archive)
Scott's [The Art of Beautifying] Suburban Home Grounds (Internet Archive)

Lovett's Illustrated Catalog of Trees and Plants for the Autumn of 1882

Here's the G.H. and J.H. Hale catalog for 1892 (Biodiversity Library):

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Thomas Mickey said…
Thank you so much for all this original material on the Manchester Strawberry. I loved reading it.
Jeff Diver said…
You're welcome and thanks for commenting! This page of the Arnold Collection was fun to research, as one thing led to another, and many of the resources were online in the public domain. I am especially grateful for the efforts of those who are assembling the Biodiversity Heritage Library.

By the way, did you notice the URL for the Arnold Collection is misleading? When I began writing this blog I was blindsided by my experience with 20th century communication, when (much too much) advertising was delivered to me by the US mail. I may be mistaken, but I don't think there's a single "postcard" in the Arnold Collection!

Follow the "Let's Play" invitation in the Arnold Collection Index to page 137 of the Collection and you will be directed to some materials that may be of interest to communication experts (as well as more horticultural references).

Playing games to improve communication across centuries is mind-boggling! (Not that my mind isn't a bit boggled already!)
Thomas Mickey said…
Jeff, at the moment I am especially interested in the depiction of garden urns or vases in the late nineteenth century, a time of high Victorian gardening in America. Nursery catalogs, trade cards, magazine advertising, seed catalogs - all illusrated garden containers. Any referernces that you have come across? thanks
Jeff Diver said…
I have not come across these in the trade cards yet. I'll keep looking. It might be a good idea to give your local reference librarian the question to see what they would suggest. If the Maxwell Reference folks ( come up empty, then I would suggest that you contact the National Agricultural Library (, the Arnold Arboreteum at Harvard ( or the Bailey Hortorium at Cornell University ( Best of luck with your research!
Thomas Mickey said…
Jeff, thanks for the list of resources.
Jeff Diver said…
You're welcome, Tom! People associated with the New England Chapter of the Victorian Society in America may also be able to help with your research. Contact info: