Skip to main content
To translate web pages
copy URL & click globe

page 121 -- Reid's Seeds, American News Company, Van Stan's Stratena, Higgins German Laundry Soap, Lewando's French Dye House

updated 2 August 2018
<PREVIOUS PAGE      ~ index ~       NEXT PAGE>
William H. Reid, Rochester, NY
 Here's some biographical information on William H. Reid from Google Books digitization of

According to Wikipedia, The American News Company
was once the largest book wholesaler in the world!

    The back of the card tells the tale:

Advertising for Van Stan's Stratena was viewed as both effective and innovative.

Google Books, digitization of

The success of Van Stan's Stratena led to a spin-off product which was found to have infringed on the Van Stan trademark. Researchers may find this of some interest, as there are some aspects of a family feud involved. Here's a summary of the case from Google Book's digital image of

Not to be outdone, the Higgins family, whose card is displayed below, also feuded about their trademark, as a Google Books (New York State Reporter) search reveals.

Note that Higgins' ad card above quoted lyrics from Gilbert & Sullivan's HMS Pinafore (from YouTube). Recorded clip is from the Welsh National Opera performance.

Although the card above indicates an address of 17 Temple Place, there is little doubt that this business once occupied 65 Temple Place in Boston MA.

image derived with the aid of Picasa from Historic New England archives' pamphlet cover

<PREVIOUS PAGE      ~ index ~       NEXT PAGE>

The author of this blog has attempted to correctly apply terms and conditions to Content. These pages and associated images are being made available exclusively for use in non-commercial and non-profit study, scholarship, research, or teaching . Researchers are responsible for using these materials in accordance with Title 17 of the United States Code and any other applicable statutes. All trademarks, service marks, trade names, trade dress, product names and logos appearing on this blog are the property of their respective owners.. In the event that any Content infringes your rights or Content is not properly identified or acknowledged please email me. Thanks! 

This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record, and do not represent or in any way reflect the personal views of the author of this blog, his ancestors, or his family.

You'll "catch my ear"
--if you comment here--